Evaluation of Hypebeast

Hypebeast is a very upscale blog that informs the viewers on the latest urban and high-end fashion, hip-hop culture, sneaker releases, and lifestyle cultures that the general public are not familiar with. The blog's main focus is on the development and progression of fashion community. One of the most interesting features that has become ongoing are the ESSENTIALS posts. The ESSENTIALS post focuses on different designers and/or people that affect the fashion industry and the daily essentials that they bring with them. This offers readers to be introduce or inspire by their favorite people and get a sense of what their interests are.

The picture above is from the recent ESSENTIALS post about David Rasool Robinson (a manager, photographer and buyer for St Alfred).

I believe this blog can help me understand about the latest fashion, music, arts, and lifestyle. What caught my interest is not only the topics that it focuses on but the way it is presented. The presentation of the blog is simple and straight forward. This allows people to read what they want and not be distracted by a lot of pictures and scrolling through ads. I like to take that aspect of the blog and allow every post to be easy to read and simple images where it focuses on one topic at a time. Although there is one distinctive weakness that the blog has. The blog is biased towards particular brands of fashion because Hypebeast also has a store where they sell clothes, footwear, and accessories for men.The blog would post about fashion that caters to women but they sell only men's fashion, which makes it very unclear about the audience it really want to capture. If the store offers a variety for men and women then it will draw a more wide audience.